Below you will find a list of common things companies run tests on.ĭetermining what you want to test to increase form conversions on your website or clicks on your emails for example, is priority number one in this process. If you’re just getting started or are new to A/B testing, sometimes it’s hard to determine what to compare. The list is endless as you can experiment and compare almost anything. What types of things should you be testing? should of course visually look sharp, but it’s about the strategy behind those different components that’s really going to matter in the long run. Identifying these patterns and conclusions ultimately helps your audience accomplish your most important goal: taking action. It’s about experimenting with different ideas and elements on your website, in your emails, or within your ads to figure out what people are more likely to resonate with (or what they will be more attracted to). To put it simply, A/B testing is merely that. At the end of the day, Skittles usually won the battle. Although I liked M&M’s, I usually picked the Skittles because the bag was brighter and more colorful – not to mention the candy was a lot more sugary. My brother would always go with the Skittles while my sister would almost always pick the M&M’s. Sometimes we would get to pick out candy in the checkout aisle and it was always between two different family favorites: Skittles and M&M’s. When I think of A/B testing the concept reminds me of when I was a little kid at Meijer with my siblings.
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